Climate Prosperity Project
Global Urban Development, Rockefeller
Brothers Fund, and environmental defense fund
Climate Prosperity
generates substantial economic and employment growth and sustainable business
and community development by demonstrating that innovation, efficiency, and
conservation in the use and reuse of all resources is the best way to increase
jobs, incomes, productivity, and competitiveness. In addition, Climate Prosperity is the most
cost-effective method of promoting renewable energy and clean technologies,
protecting the environment, and preventing harmful impacts from global warming.
“A penny saved is a penny earned.” – Benjamin Franklin
“Less is the new more.” – Ludwig Mies van der Rohe
“No problem can be solved from the same level of consciousness that
created it.” – Albert Einstein
Why Global Urban Development is Working on Climate
Prosperity
Global Urban Development (GUD) is a worldwide
non-profit organization founded in 2001, consisting of a rapidly growing
network of more than 300 dynamic and well-known urban leaders from many
different countries representing a wide range of occupations and institutions. We conduct education, research, and action to
promote policy ideas that help generate more equitable urban planning and more
sustainable urban development throughout the world. To further these goals, we publish annually
the state-of-the-art Global Urban
Development Magazine on our website, www.globalurban.org,
and we engage in projects in partnership with a wide variety of organizations,
especially the United Nations (UN).
Global Urban Development was founded on three basic
ideas. The first idea was to acknowledge
that for the first time in all of human history, the world is now becoming an
urban world. According to the UN, more
than half of the people in the world are now living in cities and towns as of
2007. Therefore, the majority of the
world’s population is now urbanized.
This occurrence is all the more remarkable because in 1950 only
one-third of the world’s population was urbanized, and yet by the end of
this century, two-thirds of the world’s population will be
urbanized. Many people are alarmed by
this trend, seeing it as a major problem.
GUD, on the other hand, believes that everyone should adapt to changing
times by working together to solve the urban challenges rather than turning our
backs on them or trying to reverse these powerful urbanizing trends. Since urban economic activity is more
productive and innovative and produces both more jobs and higher incomes, we
advocate using rapidly increasing urbanization as a resource for improving the
standard of living and the quality of life both for urban and rural residents
alike.
The second idea is that all people and communities
have much more in common than the differences between us. Thus we do not divide the world into
irreconcilable differences, such as the standard division between
“developed” countries and “developing” countries. GUD includes every person and community
equally in our policy debates and initiatives.
In that sense we are not like the Organization for Economic Cooperation
and Development, for example, because the OECD limits both its organizational
membership and its policy focus primarily to relatively developed
countries. Rather GUD is like the UN in
that we include everyone. This explains why GUD works very closely with
the UN on several different initiatives, including the Community Productivity
Project in partnership with Shack/Slum Dwellers International (SDI), the United
Nations Development Program (UNDP), and the United Nations Human Settlements
Program (UN-HABITAT), designed to make significant progress in researching and
identifying new and better ways to reach the UN’s Millennium Development
Goals related to environmental sustainability, poverty reduction, gender
equality, public health, and global development partnerships.
The third idea is that Global Urban Development
stands for practical action to accomplish visionary goals through broadly
inclusive and equitable solutions. We do
not seek to divide people into greater conflict between “winners and losers”
or “haves and have-nots.”
Our approach is to unite people through education and consensus-building
in order to identify and implement “win-win” solutions where all
can successfully become winners and where every person, family, and community
can achieve long-term peace and prosperity, health and happiness. We are organized into highly participatory
and inclusive program committees based on value-oriented themes such as
Metropolitan Economic Strategy, Facing the Environmental Challenge, Treating
People and Communities as Assets, Improving Public Health, Building Gender
Equality in Urban Life, and Celebrating Our Urban Heritage.
Facing
the Challenge of Climate Change
During 2007 the UN’s Intergovernmental Panel
on Climate Change (IPCC), winner of the Nobel Peace Prize, incorporated the
consensus opinion of 2,500 scientists from more than 130 countries in a series
of extremely alarming reports warning of dire consequences in terms of terrible
droughts, dangerously hot temperatures, violent storms, disastrous flooding,
and a dramatic rise in sea levels that will literally put much of the
earth’s current land mass under water.
Hundreds of millions of people and many other living species of animals
and plants will face life-threatening emergencies within the 21st
century unless there is a drastic reduction in the amount of carbon dioxide and
other greenhouse gas emissions into the earth’s atmosphere during the
next few decades. These emissions, which
are entirely the consequence of human action, can only be reduced by human
actions that include resource conservation, use of renewable energy, and a
major change in the current methods of production and consumption that continue
to accelerate the excessive utilization of the world’s resources and the
exponential rise in the burning of fossil fuels.
The IPCC dramatically warns that if worldwide
carbon emissions are not substantially reduced by 2020, global warming will set
in motion irreversible natural processes such as the melting of the ice shields
in
The world is now facing the
greatest threat to the future of human life on our planet that we have ever
faced since human life first began long ago.
Surely we cannot stand idly by and permit such an unspeakable tragedy to
occur. The only potential solution is for
human beings to drastically change their lifestyles – all of the ways in
which each and every one of us produces and consumes the world’s physical
resources. Key to such a major shift is
that it cannot be accomplished piecemeal.
Unless everyone changes in every corner of the world, we do not have any
hope of saving the lives of our children and grandchildren. What used to be a somewhat controversial
political and arcane policy issue is fast transforming into a moral imperative
for all human beings everywhere. At
Global Urban Development we are literally praying that our three core ideas are
the right approach: embrace urbanization but make it both economically and
environmentally sustainable; include everyone and everyplace because we are
truly all in the same boat, which in this case is planet earth; and search for
“win-win” solutions where everyone can participate in a positive,
cooperative spirit and in which everyone will benefit from the outcome. GUD’s goal is to point the way toward
making the earth’s environment genuinely supportive of human, animal, and
plant life, not only to survive, but to actually thrive in terms of economic
prosperity and environmental quality of life, better than ever before,
throughout world during the coming decades and for many centuries to come.
One of the greatest barriers to
making the public and private investments and policy changes to mitigate
climate change and enhance environmental sustainability is the fear that such actions
will be too costly and disruptive to economic growth. Sir Nicholas
Stern’s report on The Economics of
Climate Change provided one important response--that failure to act will be
far more costly and detrimental to the economy over the long term, and that the
costs of acting soon are relatively manageable, especially compared to the
costs of major adaptation once climate change becomes more severe in future
decades.
It is now becoming urgent to
directly address public concerns about potential negative effects of climate
action on economic growth by clearly demonstrating that protecting against the
harmful impacts of global warming will actually be very good for the economy,
significantly enhancing prospects for prosperity through increased jobs, incomes,
productivity, competitiveness, efficiency, and cost-effectiveness.
Firstly, expanded production of green technologies will create many new
business and job opportunities, thus increasing incomes for many people and
institutions. Secondly, energy efficiency, clean technologies, and
renewable energy sources will greatly conserve natural resources and lead to
substantial cost savings in the long run, particularly since fossil fuel
production is peaking globally and prices will continue to rise as supply
declines and demand keeps growing. Thirdly, strengthening green
infrastructure will reduce vulnerability to harm from the natural environment
due to changes in the weather and other related factors. For example,
reducing traffic congestion through higher density land-use and better mass
transportation saves time and money and lowers risks of oil shocks and climate
disruptions.
In addition, greener, cleaner,
more conserving design and utilization of existing land and buildings, and more
pedestrian-friendly communities greatly strengthens quality of life, which is
essential for attracting and retaining a highly skilled workforce. In the
new economy of the 21st century, which is knowledge and
information-based, technology and communication-intensive, and globally
oriented, people are now the single most important economic asset in the world,
more than geographic location, natural resources, or even financial
capital. In order to attract and retain a highly skilled workforce, every
place must have a good quality of life, including an attractive and sustainable
physical and cultural environment. Thus for the first time since the
Industrial Revolution began three centuries ago, economic growth is no longer
the enemy of environmental protection. Increasingly, a good environment
is essential for a good economy.
Global Urban Development has made this same argument for the past
seven years, at the 2002 United Nations World
Given the huge and rapidly
escalating challenges of climate change, though, it is now time to place
environmental sustainability at the vital center of economic thinking and
action. The global focus on promoting prosperity must become instead a
total emphasis on generating and maintaining Climate Prosperity and Quality of
Life. Nothing short of this approach will enable human, animal, and plant
life to continue thriving and flourishing in the 21st century and
beyond. The work that Global Urban Development is doing with the
Rockefeller Brothers Fund and the Environmental Defense Fund in developing the
Climate Prosperity Project, starting with the meeting on “The Economic
Benefits of Climate Action” held at Pocantico Hills, New York during
November 26-28, 2007, is one early example of much more that needs to occur in
terms of economic research and policy innovation.
Perhaps a sign of this new
perspective is the international movement for brownfields restoration and
redevelopment. The impetus for such public policy intervention came
primarily from local government officials, who face the problem of
environmentally polluted and highly toxic abandoned industrial land and
buildings. The cost of cleaning up the environmental damage is very high,
and thus much of this property has been allowed to sit idle and unused, a clear
economic loss. Through brownfields initiatives and programs, governments,
working with the private sector, have been able to restore these elements of the
physical environment back to productive use, such that they can be redeveloped
not only for manufacturing but as offices, hotels, stores, and housing.
The formerly toxic and derelict American Can Company factory in
Similarly, the increasing interest
in the use of historic preservation and renovation to encourage reinvestment in
and regeneration of communities is an example of Climate Prosperity. Conserving older buildings actually generates
rising economic values, new sustainable development, and the growth of jobs, incomes,
and business opportunities. In the field
of real estate development, land conservation has long been recognized as the
best way to raise the value of both existing and new properties. Preserving and enhancing land for open space,
parks, golf courses, lakes, wetlands, and many related recreational and
environmental amenities (such as attractive view corridors) actually helps
generate significant increases in property values and business profits. In other words, real estate developers earn
more money by building on less land.
A good example of Climate Prosperity Strategy is metropolitan
Portland, Oregon, which since the 1970s has transformed its economy from forest
products to high-technology production, while containing the spread of
suburbanization through an urban growth boundary, building a popular light-rail
transit system, increasing urban densities and revitalizing neighborhoods,
reducing greenhouse gas emissions to 1990 levels according to the Kyoto
Protocols, reducing vehicle miles traveled per capita by more than 10 percent,
and most importantly, increasing jobs, raising incomes, expanding capital
investment and higher density development, and boosting property values by
promoting transit-oriented, bicycle- and pedestrian-friendly, sustainable and
livable communities, thus generating both a more attractive quality of life and
a more dynamic economic future. The recent CEOs for Cities report on Portland’s Green Dividend documents
that metropolitan Portlanders save $1.1 billion annually on reduced
transportation expenses, and with an additional savings of $1.5 billion per
year on reduced commuting and travel time. Local residents, businesses,
and governments reinvest most of this $2.6 billion in annual savings as
increased disposable income spent within the metropolitan economy, further
multiplying their substantial economic benefits from enhanced environmental
sustainability. In addition, by
dramatically improving the region’s quality of life and sustainable
lifestyle, metropolitan Portland has attracted and retained a highly talented
and skilled workforce, which has fostered a great deal of increased business
investment and entrepreneurial growth.
Chicago’s Climate Jobs
Strategy is taking a comparable approach, with similar efforts in metropolitan Pittsburgh
through the Green Building Alliance and the Pennsylvania Energy Development
Authority, and in the State of California through the “Green Wave”
investment initiative in which the California Public Employees’
Retirement System and the State Teachers’ Retirement System have invested
nearly one half billion dollars in renewable energy and other clean technology
companies to create jobs and business opportunities within the state. Many
other communities, towns, cities, counties, metropolitan regions, and states
across the country are taking related actions. Recently a statewide public
policy organization, Next10, published the California
Green Innovation Index to promote greater investment in environmentally
sustainable technologies and products.
To further these aims, Global
Urban Development and the Rockefeller Brothers Fund launched the Climate
Prosperity Project beginning with a meeting on The Economic Benefits of Climate
Action held at
“Policymakers worry that
climate action may cost too much, hurt the economy, eliminate jobs, and become
politically unpopular. Yet many of those who are currently working to
reduce emissions inside companies and in governments find they are saving money
and fostering economic opportunity and competitiveness. Real world experiences
and lessons suggest that we now have win-win options for climate policy that
can minimize economic harm and produce significant benefits by generating
increased prosperity and improved quality of life.”
Climate Prosperity Strategies will vary
widely in each state and local area, depending on what are the fundamental
assets, competitive advantages, and industry networks or clusters. However, each of these strategies will
address the same three common elements: 1)
Green Savings; 2) Green Opportunities; and 3) Green Talent.
1) Green Savings: Whether it is metropolitan Portland residents saving $2.6
billion annually, or the DuPont Corporation, which reduced costs by $3 billion
by cutting energy and materials expenses through environmentally sustainable
practices such as waste reduction and recycling, every place can save money for
households, businesses, and governments through increasing conservation,
efficiency, and innovation, not only by using less resources, but by reusing
more of what previously have been considered as waste products for
disposal. All initiatives to reduce
carbon dioxide and other greenhouse gases are part of Green Savings because
they save people money on energy and electricity expenses.
2) Green Opportunities: Strengthening the economy through innovation,
efficiency, and conservation in the use and reuse of all resources will
generate many new products and production processes, all of which will create
many new businesses and jobs across the entire value chain, in manufacturing
and services, marketing and distribution, wholesale and retail trade. In the years ahead, suppliers and contractors
everywhere will pay careful attention to the many new public and private sector
clients worldwide as demand grows rapidly for sustainable products and clean
technologies. Actions to reduce
greenhouse gas emissions will also greatly expand producer and consumer market
demand for green goods and services.
3) Green Talent: Making the
transition from resource-wasting capitalism to resource-saving capitalism will
require major public and private investment in education, training, and
workforce development to produce a new generation of employment and
entrepreneurial skills that will help build the essential foundation for a more
competitive and productive economy.
These policy initiatives include Green for All’s Pathways out of
Poverty to train previously unemployed workers, retraining displaced factory
workers as part of sustainable reindustrialization, and technology-oriented
advanced graduate research, development, and technology commercialization,
along with community college and university undergraduate and graduate
education programs. In addition,
improving the quality of life in places through environmental and cultural
sustainability and related amenities will be the most effective way for state
and local economies to retain and attract a highly skilled and well-motivated
workforce of talented people. Attracting
and retaining an excellent workforce is absolutely vital for firms and
communities to encourage private capital investment in dynamically growing
businesses and places. Strengthening the
overall culture of environmental sustainability in state and local economies is
essential for enhancing the quality of life that is the most important
prerequisite for retaining and attracting skilled people.
LONG-TERM
STRATEGY
The main purpose of
Global Urban Development’s Climate Prosperity Project is literally to transform
the world by creating a new economic paradigm in three stages leading up to the
end of 2020. Clearly we will not be able
to make all of the physical, economic, or political changes by these dates. The goal is to create new innovative ideas
and practices for business, government, and civic institutions, communities,
and the general public to begin thinking and acting differently in order to
avert the climate crisis of the 21st century and rebuild a more
sustainable Climate Prosperity and Quality of Life. This new Climate Prosperity will begin
phasing out the extraction and burning of fossil fuels that emit carbon dioxide
and other harmful greenhouse gases into the atmosphere, at the same time that
it actually creates millions of new jobs and raises incomes worldwide by
conserving resources rather than constantly overusing and wasting them. In other words, Climate Prosperity will
generate a healthier, more peaceful, and more equitable global society with a decent
standard of living for every person and community, operating in harmony with
the natural environment, rather than continuing to harm civilization through
violence and excessive resource depletion.
Phase I by 2010: GREEN
SAVINGS/GREEN OPPORTUNITIES/GREEN TALENT. The central
purpose of the first three-year phase of the Climate Prosperity Project is to
shift public opinion in the US, such that “Climate Prosperity”
becomes the main perspective on the necessity and opportunity of engaging in
climate protection, meaning that it will produce significant economic benefits
for individuals, families, communities, businesses, governments, and indeed
each and every element of society. The
principal focus is on adopting a three-part agenda: GREEN SAVINGS/GREEN OPPORTUNITIES/GREEN
TALENT. The clear and
unequivocal message is that rather than climate action being costly and harmful
to the economy, climate protection saves everyone money by spending less on
energy through increased conservation and efficiency. In addition, saving money on energy not only
helps consumers, but it helps businesses save energy costs, which enhances
their profit margins and enables them to provide more jobs at higher wages and
salaries, thus further boosting people’s incomes and promoting new
investment and development. Also,
Climate Prosperity will generate significant new employment and entrepreneurial
opportunities through increasing energy conversation and efficiency, expanding
renewable energy production and distribution, and offering a wide range of new
products, production processes, goods and services, and new technologies. Finally, Climate Prosperity will open up many
job opportunities across all skill levels, requiring comprehensive education,
workforce development, job training and placement to meet these growing
needs. By enhancing quality of life and
improving the natural and cultural environment, companies and places will be
better able to retain and attract an excellent workforce, which is the
essential prerequisite for economic prosperity everywhere.
Phase II by 2015: GREEN
SUPERSAVINGS/GREEN TECHNOLOGIES/LOW CARBON ECONOMY.
This clearly will take longer, but given the current advanced advocacy
by practical business and government leaders ranging from General
Electric’s Chairman and CEO Jeffrey Immelt to former
Phase III by 2020: CLIMATE
PROSPERITY AND QUALITY OF LIFE/RESOURCE-SAVING CAPITALISM. This is the ultimate goal. If we can achieve
it in terms of economic, political, and cultural consciousness during the next
13 years, then we can actually make it happen in the real world by 2050, which
will avert the dangerous threat of global warming that has been so alarmingly
articulated by the 2007 Nobel Peace Prize laureates, the United Nations
Intergovernmental Panel on Climate Change.
DOCUMENTS
Please feel free to read,
download, and print out the following documents provided in the links
below. The first document, Sustainable
Urban Development in the
Sustainable Urban Development in the US
Sustainable Urban
Development in Canada
Can America’s
Mayors Be World Players?
Metropolitan
Economic Strategy and Climate Prosperity
Economic
Benefits of Climate Action Meeting Invitation Letter
Economic Benefits of Climate Action Meeting Agenda
Economic
Benefits of Climate Action Meeting Participants
Climate
Prosperity Strategy Simulation Exercise
Economic
Benefits of Climate Action Meeting Summary
Economic
Benefits of Climate Action Presentation on Business Experience
Economic
Benefits of Climate Action Presentation on Green Innovation
Economic
Benefits of Climate Action Presentation on State Policy
Economic
Benefits of Climate Action Presentation on Metropolitan Climate Prosperity
Strategy
Climate
Prosperity Project July 7-8, 2008 Strategic Planning Meeting Agenda
Climate
Prosperity Project July 7-8, 2008 Strategic Planning Meeting Participants
Climate
Group Summary Report on the Growth of the Low Carbon Economy
Tallberg
Foundation Report on Climate Change and Corporate Strategy
Next
10 Report on the California Green Innovation Index
CEOs
for Cities Report on Portland's Green Dividend
Global
Philanthropy Partnership Report on the Chicago Climate Jobs Strategy
Urban
Land Institute Report on Growing Cooler: The Evidence on Urban Development and
Climate Change
Environmental Finance Article on the
Good News from the States
The American
Prospect special issue on Emerald Cities: The
Promise of Green Development
Climate
Group Report on Carbon Down, Profits Up
Climate
Group Report on Low Carbon Leader: States and Regions